KINGGOAL Privacy Policy

01Introduction

This Privacy Policy explains how the KINGGOAL sports data and goal tracking platform collects, uses, stores and protects personal information. The services detailed here are developed and operated by the developer HuaDong Tech on behalf of the company HUADONG TECHNOLOGY LIMITED. This company is a provider of computer systems design and related services, with a registered office at Rm 1602 Lucky Centre, 165-171 Wan Chai Road, Wan Chai, Hong Kong (HK).

We respect the privacy of every visitor, subscriber, partner and user of our platform. When you browse our website at kinggoal.lat, register for a data feed, request a delivery trial, or contact our escalation desk, we may handle certain personal information about you. This document sets out the principles we follow so you can understand exactly what happens to that information and how you can exercise control over it.

By using the KINGGOAL platform or website you confirm that you have read and understood this policy. If you disagree with any part of it, please do not use our services and instead contact us with your questions using the details at the end of this document.

02Information We Collect

We collect information through several routes depending on how you interact with us. The extent of the data we hold about you is limited to what is required to operate a reliable sports data service, and we work to minimise unnecessary collection.

Information you provide directly

• Contact identifiers such as your name, job title and organisation name.
• Email address and telephone number supplied through our contact form or by email.
• Details you share about the leagues, fixtures or audience you intend to serve.
• Correspondence records between you and our support or sales teams.

Information collected automatically

• Technical log data including IP address, browser type and operating system.
• Pages you visit, timestamps and the sequence in which pages are opened.
• Device identifiers and preference settings relevant to how content is shown.
• Approximate location inferred from your IP address for security and diagnostics.

We do not intentionally collect sensitive categories of personal data such as health details, religious beliefs or trade union membership. If you include such information in a message to us, we will treat it with extra care and delete it whenever it is not relevant to the service you have requested.

03How We Use Information

Every item of information we hold is used for a defined and lawful purpose. The principal uses of your data are listed below, together with a brief reason so you can see why each activity is necessary.

• To deliver the data feeds, dashboards, reports and widgets you have requested under your agreement with us.
• To verify your identity and maintain the security of your account and our network.
• To respond to enquiries, support tickets, fault reports and billing questions in a timely manner.
• To improve the accuracy, speed and reliability of our match data and analytics.
• To send you service notices, scheduled maintenance alerts and important security communications.
• To meet obligations imposed by law, regulation or a request made by a competent authority.

We do not sell personal information to third parties. We also do not use the match data you provide to make decisions that would affect your personal circumstances in a substantial legal sense. The data we process is used, above all, to keep the scoreboard accurate and the platform available during a live match window.

04Legal Bases for Processing

Where data protection law requires us to identify a lawful basis for processing, we rely on the grounds described in this section. The business is centred in Hong Kong, yet we serve partners around the region, so we maintain compliance with the frameworks that apply to each user region.

• Performance of a contract. When you hold a subscription or service agreement, we process your data to deliver that agreement.
• Legitimate interest. We process limited technical data to protect our network, prevent abuse and improve service quality in ways that respect your reasonable expectations.
• Consent. Where we rely on your consent, for example for certain optional communications, you may withdraw it at any time without penalty.
• Legal obligation. We may process data where legislation compels us to keep records or respond to lawful requests.

05Cookies and Tracking

Our website and dashboards use cookies and similar technologies to remember your preferences and to measure how pages perform. A cookie is a small text file placed on your device that enables the browser to hold useful state between visits.

Categories of cookies we use

• Essential cookies. Required for the platform to function, such as login state and security tokens.
• Preference cookies. Remember choices such as language, time zone and display density.
• Analytics cookies. Help us understand aggregate usage so we can maintain a fast and relevant experience.
• Security cookies. Support our efforts to detect unusual activity and block abusive traffic.

You can control cookies through your browser settings. Disabling certain cookies may prevent parts of the interactive dashboards from working as intended, but the static information pages will remain viewable. We never use cookies to build intrusive advertising profiles or to follow you across unrelated websites without a clear lawful reason.

06Sharing and Disclosure

We share personal information only in the narrow circumstances set out here, and we require any party that receives your data to protect it to a standard at least as high as our own.

• Service providers. We engage limited companies that help us host systems, deliver email, process payments and support engineering work.
• Group and partners. Where you request a service that involves a partner league or publisher, we share only the data needed to deliver that agreed activity.
• Legal and safety. We may disclose information to comply with a court order, regulation or other lawful request, or to protect the safety of persons and the integrity of our services.
• Business transactions. If the company is reorganised, sold or merged, your information may be transferred to the continuing organisation under terms that preserve this policy.

Outside the cases above, we will always ask for your separate consent before disclosing personal information to an unrelated third party.

07International Transfers

Because the KINGGOAL service is designed around global sports audiences, your information may be stored on and processed by systems located in countries other than the one where you reside. This includes infrastructure managed by our cloud and delivery partners around the clock.

Where an international transfer takes place, we apply safeguards to keep your data protected. These safeguards may include standard contractual clauses, certification schemes recognised under applicable law, or other instruments that provide an adequate level of protection. Wherever your data travels, the obligations described in this policy continue to apply to us.

If you would like details of the safeguards we apply to a transfer that affects you, please contact our escalation inbox and we will provide the available documentation.

08Data Retention

We keep personal information only for as long as it is needed for the purposes described in this policy or as required by law. Retention periods are decided with reference to the nature of the data and the reason it was gathered.

Our general approach

• Account and agreement records are kept for the life of your relationship with us plus a reasonable period afterwards for audit and legal reasons.
• Enquiry and support correspondence is retained while an issue is open and for a short settling period after resolution.
• Technical logs are reduced or anonymised on a rolling schedule to keep only what is needed for security.
• Where consent is the basis for a communication, we remove the data when the consent is withdrawn.

When a retention period ends, we securely delete or anonymise the information so it can no longer be linked to you. In some cases data may need to be held longer because of a specific legal or accounting obligation, and in those situations the information is kept under access controls.

09Security of Your Information

Protecting the integrity of live match data and the privacy of your account is central to our engineering approach. We apply a set of technical and organisational controls designed to guard information against loss, misuse, unauthorised access and alteration.

• Transport and rest encryption for data moving through our systems and held in storage.
• Strict access controls so only named engineers can reach sensitive records, tracked by audit log.
• Ongoing monitoring of our networks for unusual activity during match windows.
• Regular reviews of our own controls and prompt attention to reported weaknesses.
• Policies that limit employee access to the minimum required for each role.

No method of transmission over the internet is completely secure, and we cannot guarantee absolute protection. We will notify you without undue delay if we become aware of a breach that involves your personal information and where the law may require us to report it to a supervisory authority.

10Your Privacy Rights

Depending on the region where you are located and the law that applies to you, you may be entitled to exercise a number of rights over your personal information. We will respond to valid requests in line with the applicable time frames.

• Access. Request a copy of the personal information we hold about you.
• Rectification. Ask us to correct inaccurate or incomplete details.
• Erasure. Request deletion of your data where the legal conditions are met.
• Restriction. Ask us to limit how we process your data in certain situations.
• Portability. Request a structured, machine readable copy of data you provided, where feasible.
• Objection. Object to processing based on our legitimate interests.
• Consent withdrawal. Withdraw any consent you have given at any time.

To exercise any of these rights, contact our escalation inbox. We may ask you to verify your identity before acting, and we will explain any reason why a request cannot be fulfilled. You also have the right to lodge a complaint with your local supervisory authority if you believe your data protection rights have not been respected.

11Privacy for Children

The KINGGOAL platform is not directed at people under the age where they may give their own consent to data processing, and we do not knowingly request or gather personal information from children. Our services are intended for league operators, media partners, clubs, analysts and adults involved in the running or following of the sport.

If you are a parent or guardian and you believe your child has provided personal information to us without appropriate consent, please contact our desk so we can review the record and arrange for its removal where required. We cooperate closely with families and schools to prevent the collection of data from younger audiences by mistake.

12Third Party Links

Our website and reports may include hyperlinks to sites operated by others, such as league portals, publisher partners or technology vendors. This Privacy Policy applies only to information that we collect directly on our own pages and through our own services.

When you follow a link to an external website, that website applies its own privacy practices over which we have no control. We encourage you to review the privacy policy of any site you visit so the way that site collects and uses data is clear to you before you share anything with its owner.

We will always aim to signal clearly whenever a link leaves the KINGGOAL perimeter, and our internal navigation stays within the pages you arrive from so you can return to the scoreboard with confidence.

13Changes to This Policy

We keep this policy under review so it stays accurate as our services, technology and legal responsibilities evolve. When a material change is made, we will update the Effective Date shown at the top of this page and take reasonable steps to make you aware of important updates through service notices or in platform announcements.

Continued use of the KINGGOAL platform after a change becomes effective indicates your acceptance of the revised policy to the extent it applies to that use. Where the law requires fresh consent for a new type of processing, we will ask for it separately rather than relying on this general notice.

We retain archived copies of earlier versions of this policy so that you and your reviewers can understand how our practices have developed over time.

14Contact the Data Desk

Questions about this Privacy Policy, our handling of personal information, or requests to exercise your rights, should be directed to the escalation team of HUADONG TECHNOLOGY LIMITED. We take privacy emails seriously and treat each enquiry promptly and confidentially.

We may ask for proof of identity when you contact us about your own data. Once we have verified you, we will aim to reply inside thirty calendar days, or sooner where the request is straightforward and urgent.